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FAQ: |
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| Question: What is Pay Per Click? |
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| Question :What is Google Adwords?™ |
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| Question : What are the advantages to PPC? |
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| Question: How do you set up my account? |
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| Question: What information will you need from me? |
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| Question: What services do you offer? |
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| Question: What is Pay Per Click? |
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| Answer: Pay Per Click (PPC) Marketing is an excellent tool for new or existing websites. PPC allows new websites to earn tremendous revenue within a short period of time as it explodes visitor traffic.
For just about anyone starting a new website or a website that is showing little or no traffic, PPC is the fastest route to generating traffic. In most cases, Website can begin seeing traffic within minutes of starting your PPC campaign. |
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| Question :What is Google Adwords? |
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| Answer: With Google AdWords™, you’ll be able to reach your customers at the precise
moment they’re looking for your products or services. When users search on Google,
they’re demonstrating which products they’re interested in. With AdWords ads, your
customers will see your ad next to relevant search results they’ve requested. In
addition, your ads could also appear on relevant search and content sites within the
Google Network. With Google’s precise targeting and your ability to control how much
you’re willing to pay per click, the end result is a higher return on investment (ROI) for
your advertising budget. |
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| Create the ad. |
| It all starts with your ad. Tell the audience what you have. Highlight the benefits of
getting it – and getting it from you. AdWords text ads can be live on Google in minutes. |
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| Show it to people who want what you have. |
| With Google AdWords, you only reach people interested in your products and services.
That’s because your ad only gets displayed to people seeking information related to
the keywords chosen. So instead of looking for an audience, you’ve got an audience
that’s looking for you. |
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| Show it to a lot of those people. |
| Your ads can appear on Google.com search results as well as the Google Network of
search and content sites, which includes AOL, Amazon and The New York Times. The
Google Network reaches more than 80% of Internet users* worldwide. Whether you
need to make contact with countless thousands or a select few, Google AdWords can
reach them on a neighborhood, city, state, national or global level.
AdWords even allows you to create your own customized target area by designating
a geographic radius or boundary. And, should you need to advertise internationally,
AdWords lets you target your ads in about 40 different languages, throughout more
than 190 countries. |
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| Only pay Google when people click through to your site. |
| One reason AdWords ads have such incredible ROI (return on investment) is that your
“I” is so little. You decide what you’re willing to pay for each click on your ad, and
you place a limit on what you’d like to spend each day (there’s no minimum spending
requirement). Your cost-per-click could be as low as 5¢. Here’s the best part – you
only pay Google when people click on your ad. That means you’re investing in definite
leads, not hit-or-miss ads. |
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| See what’s working. Then do it again. |
| Unlike other advertising, you can do more than just put your AdWords ads out there,
cross your fingers, and hold your breath. Instead, with online tracking tools, you can
keep a close watch on their effectiveness to determine which of your ads are generating
the most clicks and which are converting to sales, leads, sign-ups, downloads or page
views. And, your AdWords ads can be continually altered and refined to drive even better results. |
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| Question : What are the advantages to PPC? |
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| Answer: There are many advantages but here are a few: |
| Targets Your Ads specifically to people who are looking for your products or services at the exact moment they want it. |
| Avoid showing your ads to users who aren't likely to purchase from you; we use negative qualifiers to weed out the rest. |
| Obtain the maximum return on your advertising investment. |
| Reach:
Each month, approximately 80% of Internet users in the United States (and hundreds of millions more worldwide) view AdWords ads. AdWords can offer you instant access to this vast audience of potential customers. |
| Cost: PPC advertisment is cost-effective for businesses of all sizes. |
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| Choose to pay for ad clicks (CPC) or for impressions (CPM). |
| Because you can choose our own CPC or CPM amounts, you decide how much you'll pay each time someone clicks or views your AD. |
| There's no minimum spending limit. In addition, you can set a maximum daily spend (daily budget) that the AdWords system won't exceed. |
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| We can edit your budget settings at any time. |
| Timing: PPC Marketing ads engage potential customers at precisely the right moment — when users are actively searching for information (keywords or content) related to their business. Our PPC ads ensure that your website is only a single click away. |
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| Flexibility and Control: |
| We can edit an existing ad, and then see the updates within 15 minutes. |
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| We can edit your account at any time, as often as you like. AdWords is available 24 hours a day, 7 days a week. |
| Ads start running for the first time almost immediately after we activate our account with your credit card or direct debit information. (Advertisers in certain countries can pay by bank transfer. In this case, ads run when we receive the first payment). |
| You only pay for traffic that actually clicks on your ads and are interested in what you have to offer. This gives more control over your advertising dollars. |
| Although we provide Search Engine Optimization Services (SEO) as well, it is faster then SEO trying to show up at the top of the search engine results pages. |
| Website can have traffic to website within minutes of starting your PPC advertising campaign. |
| It's easy to split test ad copy, make refinements and test again. We also recommend split testing your website. If you want more information please ask us how we can help! |
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| Question: How do you set up my account? |
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| Answer: After you click the sign up link, and you CHOOSE which level package will meet your needs, you will then be sent to a secure online shopping cart. |
| Immediately after you will receive an email receipt from us that will ask for necessary information we need to begin setting up your account with us… |
| Within the Next 3 Business Days, We Spend 30 Minutes Together Over Skype going over a few question about your business and goals. |
| We’ll figure out if what you’re selling is a good fit for Adwords & PPC (and also for me — I don’t sell products that I don’t believe in). |
| Of course, if either of us decides not to proceed, your initial setup fee of $1,999 will be immediately credited back to your credit card account. |
| We will research you marketing using intelligent marketing and keyword research and begin Rockin’ & A Rolling’ |
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| Question: What information will you need from me? |
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| Answer: If you have Adword Google account we will need your Login Email ID and Password. If you need a new account we will create a Google Adword account and we will forward instruction to add your Personal information and Credit Card Detail. |
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| Question: What services do you offer? |
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| Answer: We offer the following services: |
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Paid Search Engine Management
Advanced paid search engine strategy consultation (Google quality score, landing page assessments, display URL strategies, Multivariate ad copy testing, PV (page view) monitoring. |
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Keyword analysis research negative keyword list generation |
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Competitor analysis, launch strategy, projected campaign cost analysis report |
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Ad Copy creation and A/B ad copy split testing implementation - CTR strategy consultation |
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Search Engine Tracking pixel tracking URL integration and testing |
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Google Mobile Text ads, Google Video, Google Newspaper Ad Management also available |
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Search engine template (bulk sheet) building and loading |
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Ad campaign, ad group, and phrase type segmentation to increase quality score |
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Regional Custom Global campaign set up and budget distribution and monitoring |
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Paid Search engine weekly, monthly, annual reporting and analysis |
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Keyword expansion assessment (Long tail term research) |
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Daily bid rate management - Day parting |
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Article Marketing to increase search engine ranking |
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Taguchi testing for websites |
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